Rosie Smith

Graphic Designer

London, United Kingdom

I have ten years industry experience designing communication strategies for print and web, both as part of an agency team and running my own freelance design business. My experience is diverse and incorporates design, writing, project management, print production and commissioning external agents (such as photographers and web programmers). I am particularly interested in the uses of creative communications for social change and have produced brand collateral for various international development and non-profit organisations.

In tandem with my hands-on experience, I hold an MA (distinction) in Media and International Development from the University of East Anglia. My current research focuses in particular on the framing of development messages in the UK media and trends in humanitarian campaigning. I have carried out media and development related research for organisations including the Commonwealth Broadcasting Association/WorldView and the Overseas Development Institute. I also currently contribute blog posts to Mercy Corps' Global Envision website.


  • 10 years industry experience designing communication strategies
  • Design for print and web, including branding, magazines, reports and websites
  • Expert use of current design software (Adobe CS5) and Word, PowerPoint and Excel
  • Writing, editing and proof reading skills
  • Skilled project manager, used to working to tight deadlines
  • MA (distinction) Media and International Development
  • Trilingual: English (mother tongue), French and Spanish (good)


London, United Kingdom

Jan 2008

Rosie Smith Design

Freelance design and communication consultant

  • Design communication strategies, brand identities, magazines, brochures, reports and websites.
  • Project-manage from initial brief to final delivery, including overseeing photoshoots and web builds.
  • Media and international development related research, specialising in humanitarian campaigning in print and online.
  • Develop identity for British Council Bangladesh ICT for development programme.
  • Create British Council teacher-training toolkit.
  • Design and project manage web-build of Pheasant’s Hill Farm ecommerce site, significantly increasing the brand’s profitability.
  • Design high-end magazines for Johnnie Walker, Gleneagles Hotel and Archerfield Links.
  • Co-write evaluation of Commonwealth Broadcasting Association WorldView project.
  • Contribute blog entries to Mercy Corps Global Envision site on the theme of market driven solutions to global poverty.
  • ReViewing the World: A review of the CBA WorldView project, international coverage and the UK media industry (Forthcoming,
  • Development Discourses Online: A Social Semiotic Analysis of the Save the Children Kroo Bay Website (In Review)
  • Edinburgh, United Kingdom

    Dec 2006 – Jan 2008


    Senior Designer


    • Develop results-focused brand strategies, including design, artwork and proofing of online and print publications.
    • Project-manage photoshoots, web-builds and print production.
    • Achievements:

    • Design University of Edinburgh Identity Brand Toolkit.
    • Develop core concepts for Strathclyde Partnership for Transport Brand Engagement Campaign.
    • Create suite of communications collateral for Investors in People Scotland

    Edinburgh, United Kingdom

    Apr 2003 – Oct 2006




    • Design brand identities, literature, reports, websites and packaging.
    • Day-to-day project management.
    • Work as part of a close-knit team of designers and writers.
    • Achievements:

    • Nominated for Scottish Design Award for ‘A Dying Art’ book.
    • Design suite of communications for Bank of Scotland’s community sponsorship programmes.
    • Design all communication collateral for Marketing Society Conference.
    • Develop various Scottish Government communication toolkits.


    Norwich, United Kingdom

    Oct 2009 – Sep 2011

    University of East Anglia

    MA (Distinction) Media and International Development

    MA researching the links between media/communications and international development – both in the context of media usage in the developing world, and the ways in which development messages are communicated to western audiences (with a particular focus on NGO branding).

    Modules taken: Media and International Development, Media and Society, Gender Concepts for Development, Contemporary World Development, Research Skills for Social Analysis. Extra courses: Media Practice, Ethnographic Filmmaking, Proposal Writing.

    MA Dissertation: A Social Semiotic Analysis of the Save the Children Kroo Bay Website. (A case study analysis exploring the extent to which web technologies are (or aren’t) redressing the tensions inherent to humanitarian campaigning.)

    Edinburgh, United Kingdom

    Oct 1996 – Oct 2000

    Edinburgh College of Art

    BA Visual Communications (2.1 hons)

    Studies included 3-month Erasmus Exchange to the Ecole des Beaux Arts, Strasbourg.

    BA Dissertation ‘Advertising and cultural identity in contemporary Mexico’ awarded first class grading.

    Falmouth, United Kingdom

    Sep 1995 – Jun 1996

    Falmouth College of Arts

    BTEC Diploma (distinction) Art and Design

    Overview foundation course in Art and Design.


    Nov 2011

    School of International Development, University of East Anglia

    Best overall performance in the Masters Final Assessment

    Nov 2011

    School of International Development, University of East Anglia

    Best masters dissertation in International Development


    Scottish Design Awards Finalist

    Best Item of Self Promotion (for Redpath A6 book)


    Edinburgh College of Art

    Andrew Grant Travel Scholarship for Excellence in Humanities


    English (Native), French (Advanced), Spanish (Advanced), Hindi (Beginner)


    • Design for print and web – including literature, adverts and websites
    • Brand identity design – including developing communication toolkits
    • Newsletter and magazine design (in print and online)
    • Expert use of current design software (Adobe CS5) and PowerPoint
    • Project management
    • Qualitative research skills
    • Writing and editing
    • Proof reading
    • Trilingual: English (mother tongue), French and Spanish (good)